The Progress and Affect of the Nike Emblem: A Swoosh of Accomplishment
Release: The Nike emblem, a straightforward however effective design called the "Swoosh," is becoming one of the very well-known and familiar symbols on the planet of activities and fashion. Developed by graphic design scholar Carolyn Davidson in 1971, the emblem has changed over the years to symbolize more than simply a sportswear brand; it shows a cultural sensation and a testament to the power of effective branding. This informative article examines the real history, design idea, and social affect of the Nike logo . The Birth of the Swoosh: In the first 1970s, Nike, then called Blue Bow Sports, was in need of a distinctive emblem to compete with other athletic brands. Co-founder Phil Knight commissioned Carolyn Davidson, a graphic design scholar at Portland State College, to make a emblem for the emerging company. Davidson's job was tough, but she persevered and shown Knight with many styles, certainly one of that was the Swoosh. The simplicity of the Swoosh, resemblin...